Traveling Light

You Have Now Entered the Tourist Zone

Mon May 22, 11:00 AM ET

A few years ago, after finishing a journey in the Indian Himalayas, I traveled to the desert state of Rajasthan and visited the Hindu holy town of Pushkar.  A scenic outpost of 13,000 residents, Pushkar was famous for its Brahma temple, its serene lake, and its annual Camel Fair.  Several travelers had recommended it to me as a mellow place to relax for a few days. 

From the moment I arrived in Pushkar, however, something seemed strange about the little holy town.  As I walked along the shores of Pushkar Lake, a number of bearded, monk-like sadhus approached me and suggested I take their photo for the bargain price of 15 rupees; Brahmin priests kept hustling up and offering to take me through a puja ritual for just 50 rupees.  Having spent the previous two weeks in the sleepy villages of far northern India, this lakeside hustle made me feel like I was in some bizarre new universe.  Prior to Pushkar, no Indian had ever implied that there was a cash value to puja (a Hindu ablution ritual), and most of the sadhus I'd seen were more interested in piety and asceticism than photo opportunities. 

The more I wandered the streets of Pushkar, the more I discovered this off-kilter synthesis of culture and commerce.  In the bazaar, teenage Rajasthani girls relentlessly offered to dye my hands with henna (a ritual typically reserved for Hindu brides), and cheap paper flyers touted competing yoga academies.  Perplexed, I retreated to a lakeside restaurant for a cup of tea.  When the host offered me food, I asked him what kind of dishes he offered — thinking he might specialize in tandoori or thali or biryani

"Oh, we serve Indian food," he said.  "But we also have Mexican food, Chinese food, Italian food, Greek food, and Israeli food."

"But which food is your specialty?" I asked.

"We specialize in all those foods," he replied with a cheerful wobble of the head.  "Plus we have vegetarian hamburgers and banana pancakes.  But we're out of granola right now."

Peering around at the other diners in the restaurant, I finally figured out what was going on:  Pushkar was a Tourist Zone.

On the surface, of course, Pushkar didn't seem much like a Tourist Zone: There were no glitzy hotels, no air-conditioned knickknack boutiques, no busloads of sunburned Germans and chubby Texans.  Moreover, had you surveyed Pushkar's visitors, you would have mainly found independent travelers — young wanderers from Europe and North America and

Israel, who shunned guided tours and took a genuine interest in Hindu culture. 

Still, despite the earnestness of its travelers, Pushkar was very much a Tourist Zone — a place that had subtly shifted to cater to the needs of its visitors.  But instead of churning out the standard tourist products (postcards, audio tours, spa treatments), Pushkar had developed a makeshift economy in Hindu "authenticity" (exotically dressed sadhus, quick-fix puja rituals, high-turnover yoga ashrams).  After several years of popularity on the backpacker circuit, the residents of Pushkar hadn't gotten greedy; they'd merely become adept at packaging all of the Indian symbols and rituals that indie travelers found whimsically attractive (as well as a few choice Western amenities, like familiar-sounding food and Internet cafes). 

As is the case with so many other traveler-haunts around the world, the authentic culture of Pushkar had become difficult to discern from the Pushkar that was constantly being adjusted to feed visitors' notions of "authenticity."  And, in this way, the town had become a Tourist Zone.

As independent travelers, of course, we like to assume that we're above the workings of Tourist Zones.  But, as the example of Pushkar illustrates, we have a way of creating our own, more organic tourist areas, whether we intend to or not.  Look closely, and you'll notice that some of the most colorful indie-traveler hangouts in the world — Panajachel in Guatemala, Dali in China, Dahab in Egypt — have as much in common with each other as they do their host-cultures.   Granted, these places retain their own geographical and cultural distinction, but each location shares a laid-back predilection for catering to the aesthetic and recreational needs of Western budget travelers.

Thus, keeping in mind that much of our time as travelers involves moving in and out of Tourist Zones, here is my tip sheet to help you make sense of things:

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Tip sheet

1) Learn to identify Tourist Zones

There's nothing necessarily wrong with a Tourist Zone, but it helps to know when you're in one, as it will affect how you relate to people.  Tourist Zones include airports, hotels, bus and train stations, major city centers, historical venues, pilgrimage sites, nature parks, national monuments, and anyplace where travelers congregate in large numbers — including sleepy backpacker hangouts.

2) Mind your manners

Though interaction with locals in Tourist Zones can often be impersonal and transaction-based, be sure to abide by the simple rules of courtesy.  Even when dealing with pushy vendors and aggressive touts, a firm, courteous "no thanks" is always better than an angry rebuff.  

3) Tourist Zones serve an economic purpose for the people who live there

In Tourist Zones, many locals will use friendship as a front to tout hotels or sell souvenirs.  And, as annoying as this can be, remember that some of these services can be useful (and the money spent will be of direct benefit to local families). 

4) Dare to travel outside of Tourist Zones

Invariably, the easiest way to get out of Tourist Zones and into a more authentic setting is to visit villages and neighborhoods that aren't in any guidebooks or travel websites — places where other travelers never think to go.  Normal safety precautions are in order, of course, but half the charm in travel is finding places where granola, pizza, and veggie burgers aren't on the menu.

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Comments

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It's sad to think that this story needed to be written.
Posted by debido_ca on Tue, May 23, 2006 2:30 AM ET
What is sad is that so many travelers can't figure out on their own how to get out of a tourist zone. Too many tourists want an authentic cultural experience, but they want it advertised in a shiny color pamphlet, accessible by a two block bus ride from their hostel in a big city, and of course in english.
Posted by jbrrr510 on Tue, May 23, 2006 11:03 AM ET
In my opinion, tourists flock to Tourist Zones to gain a false sense of security. The more people around, the safer they feel. Wrongfully, they think that being in a destination means they've traveled. But the real experience is one step outside the Tourist Zone and along the borders of unfamilarity. Thanks for the story, Rolf.
Posted by terahs_46 on Tue, May 23, 2006 5:26 PM ET
Tourist Zones aren't that bad sometimes. It can be a blessing at times when you can find pizza or granola on the menu during travel rather than getting some sick diseases that you have never heard of and put your life at risk. It can also be life endangering at times when you step into non-tourist zones where you are not welcomed as a foreigner. It can be so fortunate in your whole life time if you can find someone who speaks your language on a foreign land before you get locked in a prison for life. The rules that you're familiar with or that are reckoned fair to you might not be familiar to others or considered fair to them.Traveling is not really all about fun and experiencing different cultures all the time. Traveling is in fact a serious business. This is not being negative. This is the real world we are traveling on. Start counting your blessings now if you've survived each of your journey.They are just so exciting,aren't they?
Posted by valerievenerdi on Thu, May 25, 2006 11:03 AM ET
"Nothing has meaning except the meaning we give it." If you choose tourist zones to be "bad", then they will be. If not, they won't. Once we get past our own filtering, tourist zones just "are". In six months of traveling through SE Asia and Nepal, I spent 80% of my time moving through "tourist zones". My best memories are from when I was NOT in them. But so, also, were my closest calls, including being stopped by a half dozen guys with machine guns in the Golden Triangle area when traveling by dirt bike (they actually probably saved my life). When you DO get way outside the comfort zone of the tourist zones, you will likely find your senses working on a higher level, and your experiences can be truly adventurous. Go with an open heart and mind, and you can learn more about yourself and the world than through any way.
Posted by dogreene on Mon, May 29, 2006 12:02 AM ET
Post no. 2 proves that you don't have to be rich to be a snob.
Posted by tgo2012 on Tue, May 30, 2006 2:48 PM ET
In Burma Yahoo mail and Gmail can't use. The stupid Government ban that websites.
Posted by shadyguy_83 on Sat, Sep 30, 2006 10:08 AM ET
Pleae give me some idea for that...
Posted by shadyguy_83 on Sat, Sep 30, 2006 10:10 AM ET
Tourist zones are for some and not for others. Whether or not its a family vacation, some people, especially Americans, crave familiarity and will pay any cost for it. That's why McDonalds works. Like it or not, tourist zones do serve a purpose. As a traveler, you must decide if they are right for you. Considering that many serious travellers opt for limited visits to zones except to recharge and re-up on supplies, weigh your priorities and decide what is right for you.
Posted by angel_son_13 on Fri, Feb 9, 2007 3:57 AM ET
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