Traveling Light

Why We Buy Dumb Souvenirs

Tue May 9, 3:33 PM ET

Here's a curious trivia tidbit from U.S. history:  In 1786, Thomas Jefferson and John Adams took leave from their Europe-based diplomatic duties and traveled to Stratford-upon-Avon to visit the home of William Shakespeare. Not much was recorded of the occasion, but one fact of their pilgrimage to the Bard's birthplace stands out: At some point during the tour, the two American statesmen brandished pocketknives, carved a few slivers from a wooden chair alleged to have been Shakespeare's, and spirited them home as souvenirs. 

In retrospect, it's easy to look back on this incident and conclude that — in terms of travel protocol, at least — Jefferson and Adams were complete knuckleheads.  The thing is, I haven't seen any evidence to prove that, as world-wandering travelers, our quest for souvenirs has become any more logical or dignified in the last 220 years.

I recently traveled to Key West, where a popular section of Duval Street is crowded with souvenir boutiques.  In a certain sense, this stretch of Duval felt a tad anachronistic, since — in the age of  online shopping — you don't have to travel to Key West to load up on painted seashells and exotic cigars.  What struck me more, however, was not the items typically associated with Florida, but the bizarre overabundance of T-shirts emblazoned with rude messages.

It seems ridiculous that anyone would travel to Key West and buy a T-shirt that has nothing whatsoever to do with south Florida ("I'm not a bitch, I'm 'Miss Bitch' to you").  Still, bringing home a tacky keepsake from Key West can serve as a sort of travel credential — an existential referent that proves you went to south Florida and got drunk enough to exercise bad judgment.  Similarly, for Jefferson and Adams, those Stratfordian wood-shavings were tangible proof that they had journeyed across England and touched a chair that had, presumably, once seated Shakespeare.

Indeed, in most cases it would appear that souvenir hunting is not a meaningful examination of place so much as it is a litmus test of our own whims and preconceptions as travelers.  In Egypt, for example, generations of tourists have obsessively sought relics that remind them of the Pharaonic landscape they've seen in books and movies.  Hence, all the major Egyptian tourist sites do a steady trade in fake papyrus, Great Pyramid paperweights, and alabaster Nefertiti statues — none of which would be found in the home of any self-respecting Egyptian.  Similarly, in Calcutta's New Market, an unspoken caste system exists between Indian shoppers and souvenir-seeking tourists.  The travelers instinctively gravitate toward boutiques that sell carved elephant figurines and decorative jars of saffron, while the Indians shop for rubber bathmats, stainless steel pans, and digital calculators.  Buying an electric blender might be more representative of day-to-day Calcutta life than buying Kashmiri silk, although, admittedly, a blender would not look as good in your living room.

It may be tempting to blame this discrepancy on modern misconceptions, but the tourist quest for souvenirs has always been somewhat skewed.  In ancient Anatolia, locals hawked supposed Trojan War relics to credulous Greek travelers, and excavations in Italy have suggested that ancient Romans had a penchant for cheap glass vials painted with pictures of contemporary tourist attractions (none of these have been proven to be snow-globes, to my knowledge, but it's easy to draw a parallel).  In medieval times, Christian pilgrims wandering the Holy Land proved to be among the most gullible relic-hunters in human history, as they carted home enough crowns of thorns, Holy Grails, and apostle-femurs to stock a macabre, New Testament-themed Wal-Mart. 

If any world culture deserves mention for its souvenir idiosyncrasies, however, it is the Japanese, who have long considered the giving of gifts to be an essential social ritual.  Since taking a leisured journey carries a cultural sense of shame at leaving one's home duties, Japanese travelers reflexively seek out omiyage — small gifts that will be presented as an act of respect to the family members and coworkers they left behind.  So common is this practice that some Japanese airports stock souvenirs from around the world in an effort to save travelers the hassle of finding them in their actual destinations.  Hence, a Japanese girl's bedroom might feature a Mickey Mouse clock, a miniature Eiffel Tower, and a carved Balinese frog mask representing her father's trips to Florida, Paris, and Indonesia — all purchased at Narita Airport.

Like so many tourists before me, I, too, have been known to display weakness in the face of Peruvian weavings, Latvian amber, and Korean lacquer-ware. 

But whenever I stroll into my office and gaze at my Mongolian masks and Syrian worry-beads, I find that they don't evoke my Asian travel memories quite so effectively as a beat-up, navy-blue "Bruin Track & Field" t-shirt I wore in both countries. 

Strange as this may seem, it makes perfect sense: When I bought the masks and the worry-beads, I was shopping — but when I wore the t-shirt I was hiking across the steppes beyond Ulan Bator, or exploring the mountaintop monasteries outside of Damascus. 

Indeed, as novelist Anatole France once noted, I'd wager that "it is good to collect things, but it is better to go on walks." 

In Stratford-upon-Avon, at least, Thomas Jefferson and John Adams might have done well to heed this advice.

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Tip sheet

"Souvenir strategies that can reduce the knucklehead factor"

1) Don't confine the notion of what a souvenir is.

Souvenir boutiques will be found in abundance in any major tourist area, but that doesn't mean you must confine your souvenir-hunt to specialty shops.  Any token of your trip — from restaurant place mats to pressed leaves to local candy — can serve as a personal keepsake.  If seeking gifts for loved ones at home, check department stores and supermarkets before you hit the souvenir shop — odds are you'll find something cheaper (and just as authentic) in these types of places.

2) Save souvenir shopping until the end of the journey.

Let a souvenir be a souvenir — a keepsake of experience — and don't go off shopping for knickknacks before you've had some real travel adventures.  Not only will this give you a social context for your destination before you start commemorating it with collectibles, but it will also save you the hassle of dragging this new found loot around with you as your journey progresses.  An added bonus is that, as a shopper, you will have a better sense for the price and quality of your souvenirs once you've traveled and made some comparisons.

3) The experience is more important than the keepsake. 

In the end, shopping anywhere is still just shopping.  Don't let the hunt for souvenirs get in the way of amazing travel experiences. 

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Comments

Join the discussion. Here you'll see the comments in the order they were posted.

i buy shot glasses wherever i go. got a pretty nice collection now... i glanced at them the other day and got a good feeling
Posted by jwsingle on Thu, May 11, 2006 4:29 PM ET
I have never regretted the souvenirs I did buy, but I have regretted that I did not buy the ones that caught my eye for the sake of being "practical."
Posted by cmrh on Thu, May 11, 2006 10:08 PM ET
Souvenirs show people that you thought of them while traveling in some far away place. So mostly I buy them for other people, just small things, nothing big or bulky, and something definitely unique to the specific region I'm traveling to (no t-shirts, key chains, etc.) I also found that most people will probably never visit the places I've to, so this is the only "original" piece they'll ever see from that place. And I definitely buy some tokens for myself. Something that catches my attention. All these small things remind me of the places I've been to. p.s. I love Latvian amber, I have quite a collection :)
Posted by diancha19 on Fri, May 12, 2006 1:08 PM ET
I'm plannig a very long long trip to Thailand in July. Our plan is to take very little clothing so we have room to buy a new clothes when we get there. The idea is that we will use the clothes for the year we plan on staying. No souvenirs.
Posted by sugarandtea420 on Sat, May 13, 2006 4:17 PM ET
I have traveled the world quite extensively in my life....I use to worry about making sure everyone in my family would receive a souvenir of some type from my travels. I began to notice that a lot of my gifts were never used, or ended up in the garage sale pile. I now buy only for those who request something special. It is amazing how much money and energy I save while enjoying myself on my travels.
Posted by debbiehendren on Sun, May 14, 2006 5:17 PM ET
Why do we buy? I dont. I have always felt there are 2 types of travellers. The '3 week tourist', you know, the one who sees 15 countries in 3 weeks and then insisists on showing you his collection of photos, movies and cant stop telling you about how they saw 'this' and 'that', the proverbial bore. Proof of their escapades? "knucklehead knicknacks', which I call souvenirs. The other type, the 'well travelled', who will not talk about their travels unless asked or at least unless its relevant to the conversation. For them, souvenirs are a low priority. At least the Japanese motive makes sense, sort of, but meaningless in terms of being 'meaningful'. If one wants to invoke memories, perhaps photographs may be considered the most time honoured keepsake but I must admit that in 40 years of travelling (having lived the past 30 years outside my native country, and still travelling), only 2 years ago did I buy my first camera. Perhaps Im the knucklehead with few keepsakes or photos to fondly remember my many experiences but then, I find that I never end up looking at any of the photos I have taken over the last 2 years anyway.
Posted by lotusbanjo on Sun, May 14, 2006 8:26 PM ET
The best souvenir is to send yourself, friends and family a postcard from where you've been. You have a picture for the scrapbook and written memories. Friends and family will know you were thinking of them and your card will most likely end up on their fridge for a while instead of the closet or garage sale. It's inexpensive, and, for me, helps alleviate the "need" to buy something. When you get back home you can always mention that if the recipient is going to throw out the card you'd rather add it to your scrapbook. My family is always more than happy to let me have the card back to avoid throwing it out.
Posted by vermont_yankee on Mon, May 15, 2006 12:59 PM ET
maybe for the same reason we read dumb articles about why we buy dumb souvenirs (btw, i didn't read the article).
Posted by israbunn on Tue, May 16, 2006 3:47 AM ET
i do not like souvenirs has been made to sale as souvenirs with name of the place that i am visiting , i prefer something that i or my loved one will use on regular basis or something so unique people will ask what is it? where did you find it? then i get the chance to tell them about my travel to such and such place, i meet such wondful new people that way. i do not waste money nor do i have lots of dust collectors that in not functional all over my home. bph 5/16/06
Posted by bettyheight@sbcglobal.net on Tue, May 16, 2006 5:01 AM ET
salam manam ya adame tanham yeki hast
Posted by lidalolay on Tue, May 16, 2006 5:11 AM ET